Cannes Lions

MOBILE PHONES

OGILVYONE WORLDWIDE, New York / MOTOROLA / 2005

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Overview

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Credits

Overview

Description

We showed someone who routinely uses Motorola equipment in both his personal life and his professional capacity as an NFL coach. When he becomes overwhelmed with all that Motorola allows him to do, the driving directions that he gives to his wife are mistakenly used as directions on the football field. The end result is to identify Motorola with the spirit of the NFL, inducing fans to visit Motorola's partners' stores to purchase Motorola products that will bring them closer to the game.

Outcome

Across the board in all regional promotions, there was a marked increase in both foot traffic and in-store sales on the specific products featured in the spots.

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