In many situations, we wish we knew the name of the music is playing and the artist who sings it. Moto ID is a software that makes this possible: once you downloaded the software, it identifies music in your cell phone.The objective of the campaign is to present the software and lead the users for the website, where there are instructions for download. To make this objective even closer to users, we created the Moto Idudes, the music experts who recognize them for you. The screensaver shows the Moto Idudes universe and allow users to interact with them.