Brand & Product BackgroundThe Moto Razr V3 is expertly crafted to deliver exceptional handset performance.

To establish this 'truly fashionable' technology leader image and create V3 series hype.CreativityWith ambition to communicate the theme, limited prestige, and create talk-of-the-town among eyeballs, the agency selected a spot on the homepage of No 1 portal site Yahoo! and created this ad with an impact. To further celebrate the product concept of putting all information into the thinnest phone in the world, the creative team developed the idea of folding every channel title at Yahoo! homepage into the V3 handset. The premium design with smooth animation gained consumer attention while perfectly demonstrating the product proposition.