Brief/objectives: Create a site to launch the V600 mobile phone across 32 countries. It must sit within Motorola’s consumer website, hellomoto.com.Audience: Successful 25-35 year-old cosmopolitans seeking to embrace technology and look good.Creative Solution: As our proposition was ‘beauty with brains’, we created a very stylish site. Digital sequins dance against a rich chocolate background; lifestyle images possess the luminous sheen of celebrity. Engaging and interactive Flash demos convey product information. A template solution allowed for localisation and consistent brand experience. The right-hand column housed customisable content and served as a post-purchase relationship building function.