Cannes Lions

D500 MOBILE PHONE

INITIATIVE MEDIA, Hamburg / SAMSUNG / 2005

Presentation Image

Overview

Entries

Credits

Overview

Execution

Selected media were identified to best reflect the consumption of the business target and to show how to combine successful business with premium style. Only design-oriented automobiles were selected.

Outcome

D500 became a bestseller for Samsung mobile phones. Regardless of its high end positioning, a Top 10 GfK Sales Ranking could be achieved.

Similar Campaigns

12 items

Samsung Me-WOW

BBH SINGAPORE, Singapore

Samsung Me-WOW

2023, SAMSUNG

(opens in a new tab)