Cannes Lions
INITIATIVE MEDIA, Hamburg / SAMSUNG / 2005
Overview
Entries
Credits
Execution
Selected media were identified to best reflect the consumption of the business target and to show how to combine successful business with premium style. Only design-oriented automobiles were selected.
Outcome
D500 became a bestseller for Samsung mobile phones. Regardless of its high end positioning, a Top 10 GfK Sales Ranking could be achieved.
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12 items