Cannes Lions

WET WIFI ZONE

F.BIZ, Sao Paulo / MOTOROLA / 2016

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Overview

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Credits

Overview

Description

We put Wi-Fi cards in places where normally the use of cell phones use is not possible, such as in locker rooms, saunas and swimming pools.

Execution

We hung up Wi-Fi cards in a club. We put them in the locker room, sauna, swimming pool and in the showers. The signs stated that the locations were free Wi-Fi zones.

Outcome

We were able to display the main message of the campaign in a different and unusual way to the consumer.

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