We put Wi-Fi cards in places where normally the use of cell phones use is not possible, such as in locker rooms, saunas and swimming pools.

We hung up Wi-Fi cards in a club. We put them in the locker room, sauna, swimming pool and in the showers. The signs stated that the locations were free Wi-Fi zones.

We were able to display the main message of the campaign in a different and unusual way to the consumer.