Cannes Lions
OGILVYONE WORLDWIDE, New York / MOTOROLA / 2005
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This over-the-page unit for the Moto Razr V3 was designed to showcase the ultra thin design of the phone. Using Eyeblaster's 3D technology, the unit shows the phone from various angles, then discreetly tucks it away in an ad unit on the page. The unit, like the phone itself, demonstrates the standout design and the fact that, since the Moto Razr is just over half-an-inch thin, it literally fits just about anywhere. The ad unit drove to a Moto Razr page on the Cingular Wireless website.
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