Cannes Lions

MOTO RAZR V3 MOBILE PHONE

OGILVYONE WORLDWIDE, New York / MOTOROLA / 2005

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

This over-the-page unit for the Moto Razr V3 was designed to showcase the ultra thin design of the phone. Using Eyeblaster's 3D technology, the unit shows the phone from various angles, then discreetly tucks it away in an ad unit on the page. The unit, like the phone itself, demonstrates the standout design and the fact that, since the Moto Razr is just over half-an-inch thin, it literally fits just about anywhere. The ad unit drove to a Moto Razr page on the Cingular Wireless website.

Similar Campaigns

12 items

Innovation Mavericks

INTERCEPT, Toronto

Innovation Mavericks

2023, MICROSOFT

(opens in a new tab)