Cannes Lions

MOTO RAZR MOBILE PHONE

WUNDERMAN CHINA, Beijing / MOTOROLA / 2005

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The Brief: create a banner campaign which motivates the user to experience the V3 handset. Target audience: 25-35 year-olds, highly educated, image conscious, interested in celebrities, managers or executives. Brief: two interactive Flash banners. Marketing objectives: drive target to product by experiencing website, thus creating product awareness. The Challenge: create immediate interest to browser in a cluttered media environment. The Idea:1. Laser - what can the laser rhythm give you? Feel it! Precision-cut metal keypad MOTORAZR. Reveal more.

2. Metal - what can you do with this piece of Anodized Aluminium? Try it! 13.9mm Ultra thin MOTORAZR. Reveal more. 3. All-in-One - Far from Flat. 13.9mm Ultra thin MOTORAZR. Shine more.

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