Cannes Lions

RED MOBILE PHONES

DRAFTFCB, New York / MOTOROLA / 2007

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Motorola's global partnership with (PRODUCT) RED™ is a unique look into how something as simple as buying a phone affects lives. A dynamic calculator illustrates how much impact consumers make, and what programmes the automatic donations fund will support, (such as medication & education).A wealth of exclusive content brings the spirit of Motorola & (PRODUCT) RED to life, including original music and videos from some great artists, including Kanye West, Sheryl Crow and Chris Rock.Motorola continues to play a leading role in the battle to eliminate AIDS in Africa, offering new devices and original content to spread its global message.

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