No matter what’s happened to your kids, you will be always “stay connected” with them when you tied up this kids GPS smart watch.

Based on 5 different dangers of children going missing, 5 artists use 5 illustration forms and drawing elements such as organ trafficked victims rural natural disaster urban Jungle riot to demonstrate the dangers that around our children, it is essential to attach strap of watch connecting your child with you.

This campaign brought XIAOMI to the next level,

XIAOMI is not only technical; it’s human technical,

This campaign made consumer aware of the importance of stay connected with child, even influenced the public putting pressure to the government to establish safety system to avoid children go missing.

To certain stance, this campaign is more like a charity one.