BriefIBM/China wanted to give some local relevance to the worldwide “Stop Talking, Start Doing” campaign. One case study that showed IBM abilities was the Suning retail company. The challenge was to use an online banner to intrigue people into finding out more about the IBM/Suning case and how IBM helped Suning build the efficiencies which have helped the company to grow.SolutionA beyond the banner was created that allowed the mouse-holder to enlarge its area. As the banner was expanded across the page unexpectedly, one could see Suning stores popping up across the enlarged city scene.Result95,000 page views within the first ten days, outstanding numbers for a b2b banner. It also scored “high” relevance” and “excellent” comprehension levels.