Cannes Lions
OGILVYONE WORLDWIDE, Copenhagen / IBM / 2010
Overview
Entries
Credits
Outcome
Identified contacts via the live banner: 18 (7.2 % of the target group)Value of identified contacts: ROI: 86.Value of converted contacts: ROI: 9.4.The banner ran one week, Monday through Friday. The DM was received Wednesday whereupon traffic to the banner rose significantly.
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