Cannes Lions

Google, evolved

GOOGLE, New York / GOOGLE / 2016

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Overview

Entries

Credits

Overview

Description

Google, evolved was an effort to ensure that the Google brand was recognizable across the many different platforms, apps and devices where people find us every day -- often many times a day. We took the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk). Google’s new Logo & Identity was created to make Google more accessible and useful for users across devices and platforms.

Execution

On day #1:

— 51 products, 12 apps, 86 sites, 144 social channels, and 75 blog updated (over 10K logos)

— Updated 289 Google Marketing websites, 21K HTML pages, 225 social channels and 82 blogs, while removing over 10K old HTML pages

— More than 800 press articles generated

–– Incredibly favorable reviews

Outcome

–– 3.5 billion views on day one

— "Google, evolved" launch film has received 9+ million views , #2 US Ad viewed in September

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