Cannes Lions

Quick, Draw!: An A.I. Experiment

GOOGLE, New York / GOOGLE / 2017

Presentation Image
Case Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

QuickDraw is a game built with machine learning. You draw something, and a neural network tries to guess what you’re drawing. The more you play with it, the more it can learn. We initially trained it on a few hundred concepts, and are adding more over time. We made this as an example of how you can use machine learning in fun ways.

Execution

We created a playful, engaging game that’s intuitive and easy to interact with. We used Google’s Handwriting Recognition API to create Quick, Draw: A silly, fun, and easily understandable example of what can be done with machine learning. It invites users to draw simple objects and ideas (and some not-so-simple!) and the algorithm tries to guess what you’re drawing - often with amusing results.

Outcome

-92 million games have been played

-500 million drawings drawn, the world’s largest doodle data set

Similar Campaigns

12 items

Shortlisted Eurobest
Join the Flip Side

WIEDEN+KENNEDY AMSTERDAM, Amsterdam

Join the Flip Side

2022, SAMSUNG

(opens in a new tab)