Cannes Lions

MOBILE PHONES AND ACCESSORIES

DRAFTFCB, New York / MOTOROLA / 2007

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Colour is a key tenet in the Motorola Mobile Devices Business global strategy. Today’s mobile users seek personal expression through colour, and Motorola sought to create a microsite that promotes Motorola as the brand of colour. The COLOR microsite allows users to select a colour from ten unique Motorola product colours and create their own piece of art while interacting with the site using their cursor and secret codes and sounds. Users have the option to save their artwork as a screensaver or wallpaper. Also, secret codes/keys allow users to find hidden shapes and treatments.

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