The Motorola v.120 Series cell phone is the latest in a line of affordable Motorola communications devices aimed at a youth market. The v.120 lets you send instant text messages to your friends, dial your mom (or 399 other cousins, uncles and step-family) with the sound of your voice, browse the web, make a call, or listen to FM radio by way of an optional headset. There are three separate animated intros to the sitelet. Each brings to life offline print ads which speak to a particular feature of the v.120. The ads carry unique URLs, so users get an experience that reflects the product feature. Each experience was scripted, cast, designed and realised for a web audience: No Fingers Needed is an ad for voice recognition; My Phone Rocks, illustrates the optional FM Radio headset; Phone Feel, portrays ergonomic design. The underlying sitelet is loaded with fun and relevant content, with a handy FM radio station locator, a voice recognition play piece, a spirited ring tone browser, 3D spin-around of the phone, pointers to relevant WAP, a text messaging tutorial, and more. The intros and the sitelet make up a turn-of-the-new-century period piece that shows how very visible high tech has become, and how people use this new magic to their own ends.