Cannes Lions
V3 MOBILE PHONE
OGILVY MEXICO, Mexico City / MOTOROLA / 2006
Overview
Entries
Credits
Overview
Execution
The innovation was in using an uncommon media to communicate graphically, and in a very clear way, exactly what we wanted to.
Outcome
The whole campaign has achieved the selling goal of 300,000 telephones.
Similar Campaigns
12 items
