How would you describe the Sennheiser AMBEO Soundbar’s exceptional immersive listening experience to an audience?

Sennheiser’s AMBEO Soundbar’s immersive sound can’t simply be described. It needs to be demonstrated. The idea? To create the world's best testimonials from the world's most demanding listeners – wild animals. The film captures how each animal reacts to immersive sound from the soundbar in their unique way. From subtle details to big moments that would have been impossible to fabricate. Most importantly, the film demonstrates the immersive power of the AMBEO Soundbar in a wildly unexpected way.

To say this film hinges on its cast would be a gross understatement. In this case, the cast is pivotal. As the testimonial of animals cannot be scripted, the risk of a lukewarm reaction was always a possibility. But once the music began, the results were pretty ‘wild’ to say the least.

All the animals in the film were all undergoing rehabilitation or were taken in by Luke's wildlife sanctuary, because they were unable to fend for themselves in the wild. The film crew spent weeks getting to know each animal - their personalities, quirks and temperaments. No two cheetahs are alike. And the same goes for all the other wonderful animals in the film.

The ‘testimonial’ spot captures how each animal reacts to the sound from the soundbar in their own unique way. From subtle details to big moments that would have that would have been impossible to recreate.

Sennheiser's AMBEO Soundbar launch was the company’s first home theatre product launch, introducing the world’s first ever 7.1.4 standalone soundbar. Best known as an audiophile brand, Sennheiser needed to reintroduce itself to eagerly awaiting audiophile and consumer audiences who demand superior audio at home. We matched Sennheiser’s beautifully immersive AMBEO Soundbar sound experience by capturing a beautifully cinematic story that places the world’s best listeners at the centre of an authentic and powerful product demonstration. What we discovered are the world’s best testimonials for the world’s best soundbar, this was acknowledged with high accolades within industry. Based on the success of the launch communications, Sennheiser is expanding its market-leading AMBEO Soundbar portfolio so more audiences can enjoy the world’s most immersive audio experience.