Cannes Lions

RELAX – it's an AVX

PHILIPP UND KEUNTJE, Hamburg / SENNHEISER / 2016

Film
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Overview

Entries

Credits

Overview

Description

Our entertaining story communicates that the filmmakers themselves now can be relaxed during their shootings: A videographer visits an outlying village far from civilization. His job: recording the prophecy of an Oracle that only awakes every 10 years. Due to the wireless AVX and its guaranteed perfect audio quality the videographer stays relaxed – in contrast to other participants.

Execution

We uploaded the film to the Sennheiser YouTube channel and spreaded it in forums, blogs and other online media that are relevant to the target group. Moreover we created 3 films describing the product features – they play in the same setting as the main film and describe the technical part of the AVX. The film is in addition to that linked to a brand's product landing page.

Outcome

Actually our film has 1.021.759 clicks on YouTube which is an enormous number regarding our very small target group. All the special media plattforms mentioned and showed our film, so Sennheiser's new AVX got promoted very well and sells very well.

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