4K vastly enhances vision, sound and detail, making the experience of watching TV seem fresh and new. So, to convey the wonder of seeing Bravia 4K for the first time, we made a film that powerfully captured the thrill of the first time experience. We searched Australia to find someone who had never seen the ocean, someone who had never tasted ice cream, and a sports fan who had never experienced the thrill of a live game. We cast real people, not actors, to truly capture the emotional impact of these real first time experiences. The experiences in this film have a deep cultural relevance for Australians. Most Australians live on the coast, and the beach and ocean are part of life. As a hot country, the ice cream van is part of growing up. And attending live sport is part of life in our sports-mad country. The emotional impact of seeing someone experience these things for the first time showed how something as everyday as watching TV could be reimagined as an impactful, new experience.