Cannes Lions
EHRKE & PARTNER, Berlin / OLYMPUS / 2005
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Description
An interactive multimedia application presents the Olympus E-1 DSLR camera to potential buyers. It's features and operation is introduced in an engaging, user-friendly way. Starting from an authentic, full simulation of the camera, the user gets context help during the operation of the camera. On request, the user can start a tutorial for a certain feature. The tutorial will guide, but will never interfere. The user has every freedom to learn by doing: to go back and forward, choose alternatives, loops, and make errors: the tutorial always reacts accordingly.
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