Even for a giant like Google, it’s not easy to introduce its Chrome browser to a market as diverse and unique as Asia.

We needed to embrace the culture and we figured, what better way to do this than with a story they love. Specifically, the story of Ramakien, an ancient tale full of twists and turns, depicting the victory of good over evil.

To launch the Chrome browser in Thailand, we brought the story of Ramakien to life in the browser window through an interactive Chrome Experiment, and showcased the capabilities of Chrome in the experience.

Prominent Chrome features like the Omnibox, Incognito Mode and Tabs were used as an intrinsic part of the storytelling to highlight the browser’s stability, speed and security. Characters in the story also used everyday Google products like Google Talk, Maps, Weather and Docs to communicate with one another, share information – and save the day.

By the end of the interactive online journey, users would have personally experienced the capabilities of Chrome through a traditional story they thought they knew well.

When the Ramakien interactive experience was launched in Thailand as part of the country’s Children’s Day celebration, the Thai people – Prime Minister included – loved it. There was a whooping 53% increase in the number of Chrome users during the campaign period, helping make Chrome the no. 1 browser in Thailand.

The experience went on the make waves in the rest of Asia when we adapted the story for the Indonesian market, winning a FWA People’s Choice Award through public voting.

Google also experienced an increase of 3.5 points in its share since the campaign’s launch.