What do you see when you’re listening to music? In our JBL speaker campaign, you experience eye-catching, colourful graphics. We capture music’s emotion and attitude by having animation stream from the speakers, perfectly representing the genre that plays.

And since iPod users love to control their music selections, we include a rollover element that magnifies the iPod screen. From there, consumers can choose a new musical style (and by extension, a new graphic). Through this, we capture the attention of the typical iPod user and successfully demonstrate how JBL amplifies the iPod experience.