INSIGHT: Recent research has proven that constant mental stimulation can delay the loss of memory when Alzheimer is in its early stage. At that level, Alzheimer sufferers are confronted with an unexpected future. To preserve their memory, they need solutions that helps them to be continuously connected to their memories.

IDEA: In real time and directly to their phones, the Backup Memory provides patients with reminders of the identity of the person entering their field of intimacy, via instant notifications. Patients can thus view their relationship status with that person, as well as memories, photos or videos related to them.

This is a non-medical therapy that regularly exposes the patient to his past and greatly improves his memory.

The campaign was planned in two phases;

We started the campaign with an online documentary film with a simple purpose ;

- engage people around the project from medical field

In the second phase, we turn all people contribution to design the App in the perfect way.

Backup Memory is a product that regroups both, advertising ideas combined with science ideas.

32% of patients in local alzheimer associations, have started using the Backup Memory App.

9621 patients are using actually the Backup Memory.

28822 are connected to them as family members.