Cannes Lions

TEAR

BRAND PORTAL, Milan / SAMSUNG / 2016

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Once the washer has started, a forgotten garment is definitely a cause for despair. We want to show this frustration in a natural way on the garment itself, that is, a stain that looks like a tear. The solution comes from the Addwash door within a door that lets you easily place that forgotten garment inside the washer after the washing cycle has started. That’s how Samsung makes sure no washing is left behind.

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