With stunningnikon.com/dslr, Nikon tapped into a valuable community of people who wanted to improve the caliber of their digital photography. Nikon gave 16 picture-passionate enthusiasts the new D80, enabling them to create stunning work, while an innovative interface showcased and encouraged exploration of both their photos and personalities. The three-month campaign achieved a click-through rate of .37% and 368,214 unique visitors - but the truly impressive numbers lie in the individual photographers' pages, which received more traffic than even the StunningNikon homepage. Essentially, the photographers and other enthusiasts drove traffic to stunningnikon.com/dslr by utilizing the Flickr community and blogosphere.