Cannes Lions
BEACON COMMUNICATIONS, Tokyo / NIKON / 2013
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Tears. They are the “ultimate way to express an emotional” which overflows from within a human being. Various tear shedding moments of delight, anger, sorrow and pleasure were filmed, focusing on the deepest of the emotions at core. These emotions were articulated with a single Kanji. This is what the lens of Nikon (NIKKOR), which evolved from optics technology, has constantly been seeing at its center, and is a universal theme which it will continue to shed light on.
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