Cannes Lions
J. WALTER THOMPSON SINGAPORE, Singapore / NIKON / 2016
Overview
Entries
Credits
Description
This advert is to showcase the autofocusing capabilities of the new Nikon D500 camera. With 153 autofocus points, the Nikon D500 can focus on anything you want it to.
Set in an environment of a New Year's Eve celebration, we hear a cacophony of sounds (a countdown / people singing Auld Lang Syne/fireworks/people celebrating/kazoos/champagne).
We then hear a distinct camera autofocus sound *DEET-DEET*.
Immediately we focus on a single woman singing Auld Lang Syne, as the levels of every other sound is dropped to be very muted in the background.
We then hear the autofocus sound *DEET-DEET* again, as we now focus on a new sound (while all the other sounds are very muted).
We then cycle through the cacophony of sounds one-by-one, each punctuated by the *DEET-DEET*, until we end on a woman who accepts a wedding proposal.
We then hear a camera shutter snap, taking the picture.
Similar Campaigns
12 items