Cannes Lions
DEUTSCH, New York / INTEL / 2005
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Given the impact of 'over the page' units, the Eyeblaster was designed as a teaser and traffic driver for the site. Rather than introducing the intricate technology story of Digital Joy, we kept things simple and used the most recognisable characters from the TV spot as metaphors for the viewer's digital media collection (movies, music, digital photos, etc) and posed a single question: "Is Digital Joy Coming To Your Home?"
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