Cannes Lions

FINGER BOOTCAMP

PARTY NY, New York / INTEL / 2015

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Case Film

Overview

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Credits

Overview

Execution

Finger Bootcamp is series of browser based mini-games that can be played on any touchscreen device, and allows users to train their fingers to prepare for the super-fast Intel Tablets. The finger training games include ‘Flick Boxing’, ‘Tap Tire Race’, ‘Drag Weight Lifting’, ‘Swipe Canoeing’ and ‘Spin the Bike’. High scores are tracked in leaderboards for each game, and players can challenge their friends through social media. In dozens of countries all over the world we also held local Finger Bootcamp competitions where players could try the games in-store. At the end of this one-day event the best players won an intel-powered tablet to take home.

Outcome

Soon after launch, players all over the world tried Finger Bootcamp and trained to become finger-fast. Thousands of players started challenging each other, and the website passed the 1,000,000 visitors cap in only its fist weeks after launch. It also got featured on numerous blogs, and was rewarded website of the day at FWA.

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