Black Friday typically means record sales, but also record pressure for which retail companies take months to prepare. With that in mind, we realized an opportunity for Google Cloud to engage with Clients´ leadership, providing actionable insights based on real first-party data, opening discussions of how our technology can help, influencing new business for Google Cloud.

'FlashBlack: Transforming next Black Friday with insights from the last'. This is how it works. With the sheer volume in traffic, companies' tech is put to the test, so we created a tool to analyze the top 25 retailers' performance in infrastructure and UX, sharing insights that allow them to have an edge in the next Black Friday.

The strategy was to collect performance and UX data from each player before, during and after Black Friday. Then, information was refined and insights were generated for each one.

A tool has been created to analyze the top 25 infrastructures and UX designs across different ecommerce platforms before, during and after the key date - the Black Friday. This tool collected more than 1 millions data points from each player. Then this data was refined and a range of relevant and useful content on the consumer's journey was assembled, comparing performances and identifying areas for improvement where technology could help.

We earned the opportunity to get in touch with 25 C-Levels from the biggest retail companies (ie 100% of the target), providing them with actionable insights based on real data, and, in turn, sparking the conversation around how our technology can help (104x Return on Investment - ROI). Therefore, FlashBlack has become part of Google Cloud's official calendar, showcasing how our discoveries could be helpful to the sales team, to businesses, to the retail market.