Cannes Lions

Apple Card: Chocolate

APPLE, California / APPLE / 2022

Film
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The choice of “Chocolate” by Big Boi enabled us to craft a credit card ad that sounded distinctly like an Apple ad and could stand out audibly in the product category. Plus the lyrics of “Chocolate” perfectly describe and amplify what’s unfolding in the scenes—delightfully expressing the emotion and internal dialogue of our hero character through song. Lastly this track has sets a clear musical tone and style for the Apple Card brand—one that’s fun, joyful and communicates the ease of the product.

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