Branded Entertainment is just beginning to become well-used in China where this film was shown. In the Mainland, there are fairly strict censorship laws, restricting any kind of entertainment that doesn't follow the guidelines of the State in terms of violence, sexual promiscuity, or events or conduct that would seem detrimental to society. This is, of course, why most of the programming in China, branded or otherwise, tends to be on the bland side.

To draw or direct people toward the film, a trailer was produced which was sent out through the company's Weibo (China's Twitter), as well as through IT industry bloggers.

With a budget of less than US $70,000, the results were huge. Not only did the film’s Weibo reach total 11,948,744, but the film was attributed to building new leads by 30% and existing leads by over 260%!