The objective was to inspire the masses to be creative online: to create their own CDs, work on their digital pictures and edit their own movies. Microsoft wanted to change the perception of the PC from a pure workstation to a platform of everyday entertainment. Through free software from Microsoft, everybody has the means to create content for the digital world. Experiment with digital creation. Be creative.The campaign targets the masses – not the advanced PC users. Everybody has a creative urge inside, and the campaign encourages us to use it. Let’s face it, we are all creative.