In Tunisia, the number of alzheimer sufferers is up to 30000 patients, adding an average around 4 family members per patient, the campaign could touch 150 000 persons who needs to use this therapy.

This App has to fidelize Samsung users by showing the brand as a responsible actor in social life.

The Backup Memory is a mobile App that helps alzheimer sufferers to be directly exposed to their past.

In real time and directly to their phones, the Backup Memory provides patients with mental stimulations contents, introducing the identity of the person entering their field of intimacy around 12 meters, via instant notifications. Patients can thus view their relationship status with that person, as well as memories, photos or videos related to them(Digital content).

The app is using a push notification from a device A to the device B by the Bluetooth technology.

The campaign was planned in two phases;

We started the campaign with an online documentary film with a simple purpose ;

- engage people around the project from medical field.

In the second phase, we turn all people contribution to design the App in the perfect way.

Backup Memory is a product that regroups both, advertising ideas combined with science ideas.

32% of patients in local alzheimer associations, have started using the Backup Memory App.

9621 patients are using actually the Backup Memory.

28822 are connected to them as family members.

As any international brand, Samsung has a corporate citizen program "helping people for a better life".

As a mobile technology, Samsung is powerful tool for content creation. today all our memories are saved on those devices.

Recent research has proven that constant mental stimulation can delay the loss of memory when Alzheimer is in its early stage. At that level, Alzheimer sufferers are confronted with an unexpected future. To preserve their memory, they need solutions that helps them to be directly connected to their memories on everyday life.