We crowd sourced the Idea for Hammerhead through Dragon Innovation, and in eight short weeks captured the imagination of the cycling community who expressed a deep desire to see our vision come to fruition. We raised almost $200k, beating our goal by over $40k. The market demand this showed carried us through the 2013 Tech Stars connected devices accelerator program. Through most of the following year we prototyped 47 iterations of Hammerhead as we worked with individuals and focus groups ranging from American National Team cyclists to mountain bikers, to casual commuters to refined the design, material, finish and internal electronic components of the device. The manufacturing process contained its own setbacks and revisions as we worked to over come a waterproofing issue as well as numerous setbacks that large-scale manufacturing brings.

Each time a user utilizes our app and hardware we gather data on every aspect of their ride. The synthesis of these elements allow for an almost unlimited set of data points upon which to draw for insight and analysis.

Apart from providing directional navigation cues, the intuitive Hammerhead light display also communicates performance data in real time and the app offers even greater insight in the post workout analysis. The data collected also allows us to provide athletes with deep personal insight into their own training progress. The hammerhead system also generates big data initiatives to improve travel efficiency and safety.

The hammerhead app has three components: It harnesses data from thousands of users worldwide allowing bikers to tap into the entirety of the cycling community’s knowledge about the best routes in any given location, and provides big data insights into cycling habits regionally and globally. It has a social dimension, which allows athletes to compete with one another in real time, follow ones another’s progress, and share routes across the community. Hammerhead now has customers now from 65 countries worldwide.

Cycling has exploded in popularity worldwide, but there remains no safe way to navigate on a bicycle and no comprehensive software specific to the training and social needs of cyclists. We set out to change all this.

With Hammerhead we’re solving these important problems by crowdsourcing the world’s most accurate and up-to-date map of bike routes, and then safely communicating these routes to cyclists in real-time with intuitive light patterns. The Hammerhead One is an intelligent navigation device that effortlessly guides cyclists along the safest and best bicycle routes. It pairs with our smartphone app via Bluetooth to guide cyclists seamlessly through their ride with an LED light array visible through their peripheral vision.

In addition to this the hammerhead app provides the best social and training analytics platform available to cyclists, allowing bikers to tap into the entirety of the cycling community’s knowledge about the best routes in any given location, compete with one another in real time, follow ones another’s progress and utilize the most sophisticated analysis of training metrics available to cyclists during, and post workout, helping them to reach their full athletic potential.