Mobile > Creative Use Of Technology
4 AM SAATCHI & SAATCHI, Guatemala / GATORADE / 2015
Awards:
Overview
Credits
Execution
Using smart bracelets’ technology, we created an education app,that allows teachers to assign Sports Homework to their students. Students only have to take their Sports Homework, do what their professor assigned to them, and then deliver the Sport Homework completed next day, getting a grade according to the exercise they did. This helps to create an exercising habit in all students.
Outcome
Sports Homework started in 10 Guatemalan schools and now it’s in process of being implemented in all schools in the country, the Ministry of Culture and Sports joined the brand’s cause. What started as a small project, is now in process of being part of the school curriculum of all Guatemalans. The real result will be a country with a healthier population.
Strategy
Lack of physical activity is one of the main causes of death in the world. Gatorade as an essential part of athletes' performance, worries about the health of all consumers.
Our sedentary routine starts from youth… spending all day sitting in school; all afternoon sitting doing homework, and the rest of the day sitting in front of a screen. Therefore Gatorade, has reached an agreement with teachers and schools in Guatemala to change the sedentary routine of children, introducing a new task in the school syllabus: “Sports Homework”. A task that allows teachers to assign sports homework to its students, creating an exercising habit just like your create a study habit with regular homework.
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