Develop a social responsibility campaign in order to reduce accidents caused by drinking and driving in young people and educate people to use the taxi, an unusual habit in our country. It usually alcohol brands always make traditional don't drink and drive campaigns, instead, we did not do a typical communication, we decided to make an action that generated enough buzz in social media to make the message more relevant.

At the end of every ride, they were given a flyer with the phone numbers of local cab services and this worked as a 50% of discount voucher when they called a taxi on their next night out.

We found the solution so that people do not return home drunk and did not have to leave your car at the bar, or give their keys to someone else. The service was a hit at the busiest bars in town making the brand stand out in a unique and different way promote good practices and protect the lives of its consumers.

We decided to find a solution to our problem. People tend not to ask for a taxi after drinking because they do not want to leave their cars outside the bar all night, we create a taxi to take her home and her car at the same time.

This service prevents young people from driving when they’re tipsy, it also educates them in a straightforward way on how to use a taxi.

Our service identified people at the trendiest bars in town who drank more than they should, providing transportation to take them home without losing their precious 'driver's seat'.

• Every trip we made during the weeks of the campaign, was an accident that did not occur.

• The Taxi for Cars becoming one of the most famous events in the news and on social networks. Making more than 300 safety trips.

• Taxi for Cars owned free media and digital buzz in social networks, changing how people view traditional social responsibility campaigns.

• For 1 month Taxi for cars was trending topic in social networks, this helped make history in the category brand, never before has a social responsibility campaign had this impact on young people.