Each year, La Pradera Shopping Mall publishes its irresistible summer sales catalog for all their products for youngsters . The problem was that our target audience was no longer interested in the printed catalog and consequently stores were not achieving their sales goals.

Our challenge was to develop a catalog that would interest youngsters by integrating it to activities that were part of their current lifestyle. So we created a Wifi catalog upgrading it with a cool & young communication that was suitable for the Internet based on the fact that youngsters cannot live without Internet connection.

We created WIFI catalog, the first catalog where all the deals were on WIFI signal, we placed free wireless broadband for everyone in the mall, the free access was simple, they had to enter as password the name of an offer, for example: “What Adidas tennis shoes are on sale 2x1?” and the answer was “Samba”. The routers were programmed so the questions of our promotions change randomly.

All stores at La Pradera Shopping Mall were benefited by the traffic of potential buyers that increased their sales by 25% compared to the previous year. Wifi catalog did not only increased revenue of products on sale but also on those that were offered at regular price. La Pradera will replicate WIfi catalog model for their Black Friday and end of year sales. Youngsters did not only get free wifi but sales on products they were interested in. This innovative way of selling has made La Pradera the mall preferred by youngster.

We were able to present the summer sales’ catalog to our target audience in an appealing and playful way relying on a tool they constantly use, Wifi Internet, and taking advantage of the benefits that this platform offers. This way youngsters got free Wifi meanwhile learning about the sales that the stores hand and consequently generating traffic to the stores at the mall.