Open for more than 10 years, "El Mvseo de la Semana Santa", the institution responsible for preserving and guarding the Holy Week traditions, has survived thanks to scarce donations, and in the year 2012 it was running the risk of shutting down. This is why they asked us to develop a solution that would help them get noticed and create awareness of is rich historic content.

The museum reached more than 114,000 virtual visits in three days (this was measured by the number of qr codes scanned) almost 70 times more than the Holy week physical visits. Moreover, the museum was able to gain free publicity in the media covered at a national and international level, making the museum visible to the world. The expected amount of donations was surpassed, making it possible for the museum to live for a longer time. "El Mvseo de la Semana Santa" had achieved more daily visits than the MoMA in New York.

We made the museum come to life. Making the Holy Week our museum. It went from having 1 door, to having over 350 doors where you could access information. From being a 3000 sq/ft museum, to spreading over 40 miles.

We turned this small museum into a giant living experience with a guided tour in 7 different languages of four hundred years of untold history, easily accessible by scanning QR codes with GPS locator strategically placed at the most relevant and historically rich locations.

With over 800,000 visitors, between foreigners and locals, Holy Week in Guatemala is one of the most colorful and lively Holy Weeks in the world. In order to take advantage of this traffic, we turned the entire Holy Week experience into a living exposition, in other words we brought the museum to the street, making 400 years of history available and easily accessible to everyone. Facts and useful information about everything you were looking at was available to you by simply scanning QR codes with GPS locator strategically placed at the most relevant and historically rich locations.