This campaign depicts rescue dogs as skilled workers looking for jobs, to demonstrate their ability to make our lives better

SFX: TELEPHONE

MVO: Hello Martin speaking?

VO: Oh great, Martin, my name’s Bruno and I’m just phoning to see if I can interest you in some free PR. You know, Public Relations

MVO: Sorry what’s your name again?

VO: It’s Bruno and it’s basic public relations really - for example I can help you meet lots of interesting people and it’s funny, humans just gravitate toward me, they just love me

MVO: Ok, yeah, yeah

VO: I mean, I sort of help you improve your profile - make you more attractive to potential partners...

MVO: Ok ok where are you based?

VO: I’m in Battersea, south-west London - well, I’m between homes at the moment

MVO: So you are offering me some PR?

VO: Yeah

MVO: How much would this... how much is this gonna cost me?

VO: Free, it’s free

MVO: (LAUGHS) Aha, ok!

VO: No it is

MVO: Yeah, no no ok – what’s the catch? (LAUGHS)

VO: Well actually, you know, just a pat on the head occasionally, a tummy tickle would be nice or a tasty little morsel, treat type thing...

MVO: (LAUGHING)

VO: Have you got any squeaky bones, I’ll tell you what I’ll do anything for a squeaky bone!

MVO: I’ll tell you what, I think you might be barking up the right tree there!

ANNCR: There’s more to shelter dogs that you think. Give a dog a job. Go to uk.pedigree.com/adopt