Radio and Audio > Product & Service
DDB SOUTH AFRICA, Johannesburg / WRIGLEY / 2015
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Overview
Credits
BriefExplanation
Skittles is synonymous with great TV ads, just read all the comments on YouTube. These comments were often as crazy and unexpected as the actual ads, showcasing love for the ads as well as for the brand itself. We leveraged off this to create a radio campaign written by you, the fans:-)
We have composed an original piece of music with a male and female voice, singing in a typical Disney style duet.
ScriptInEnglish
FVO: You love our ads, but we love your YouTube comments, so we've turned them into song.
MUSIC: DISNEY-LIKE MUSIC
MVO: GetSpruce says, "great YouTube ad from the folks over at Skittles. Weird? Yes!" TokyoHotelLover92 exclaims, (SINGING) "I was like OMFG his hand broke off! LOL!"
FVO: Did you just say OMFG? Holyknight234 comments, (SINGING) "now I’m craving Skittles." [CHUCKLES]
MVO: TheSnarkles says, ...
CHORUS (SINGING): ..."I am madly in love with this commercial."
FVO: Oh, StudioCR2 replied, (SINGING) "@TheSnarkles positively hilarious" ...
MVO: [laughs]
FVO (SINGING): ... "when I first saw this I literally LOL’d."
MVO: MissCakeclub says, (SINGING)"stellar absolutely stellar, hashtag best ad ever!"
FVO (SINGING): Kwebber1234 shouts, "this will never get old." ...
MVO (SINGING): ...this will never get old.
FVO (SINGING): Hey Frogbrains says, "when I grow up I want to make ads like this."
MVO (SINGING): Me too! Brent Fallon in reply to Jimmy Briggs, "Nerd power!"
FVO: Who’s Jimmy Briggs? (SINGING) GaryGamer comments, "another victim of the rainbow."
CHORUS (SINGING): Fushion15 says, "LMAO this is my favourite commercial ever. I’m just like everyone else LOL!"
ANNCR: Skittles. YouTube the rainbow. Taste the rainbow.
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