Skittles is synonymous with great TV ads, just read all the comments on YouTube. These comments were often as crazy and unexpected as the actual ads, showcasing love for the ads as well as for the brand itself. We leveraged off this to create a radio campaign written by you, the fans.

We have composed an original piece of music with four male country singers, singing in a quartet.

MVO: You know, you love our ads, but we love your YouTube comments, so we’ve turned them into song.

MUSIC: COUNTRY MUSIC

MV1: KittyCraft comments, "weird side of YouTube, we meet again."

MV2: Brian McCarty questions, "how the hell did I end up here?"

MV3: John Alvarez asks, "do you even Skittles bro?"

MV4: Subi says, "that’s my favourite, 'cause of the badass spider."

MV1: Oval Teen exclaims, "that’s the most beautiful thing I’ve ever seen, sniff sniff."

CHORUS: Georgia Isabella says, "ooh a piece of candy."

Pantallica96 admits, "Skittles gave me a feel."

SunJO says, "awesome ladies love rainbows"...

MV2: Yeehaw…

MV3: Love rainbows.

MV1: Colombianbro comments, "that moment when you notice he’s a better dancer than you."

MV3: DivineForces replies, "I think he’s just about that action, boss. Damn!"

MV4: Samantha Smith cries, "no don’t look! Close your face!"

MV1: MegaMr46 adds, "well played Skittles, best ad for the best sweet ever!"

MV2: Curlyfries says, "well that was awkward"...

CHORUS: ..."LMFAO".

ANNCR2: Skittles. YouTube the rainbow. Taste the rainbow.