Despite a rise in American gun violence and mass shootings, the country’s largest grocery store chain, Kroger, still supports a US law that allows people to openly carry loaded firearms in its stores. (the ‘Open Carry’ law)

“Super Soaker” highlights Kroger’s existing store policies, comparing what’s not allowed inside its stores against the absurd reality of what is: loaded guns.

These radio ads are all actual calls to real Kroger stores.

Resulted in generating 360,000 petition signatures and a national survey now shows 83% support for Kroger to prohibit guns.

ANNCR: The following are actual calls.

SFX: PHONE RINGING

WOMAN: (RECORDED MESSAGE) Thank you for calling your friendly Kroger store.

CUSTOMER SERVICE: May I help you?

MOM: Hi, I recently went into a Kroger store with my son, he had one of those Super Soaker water guns and was told to leave.

CUSTOMER SERVICE: They probably just didn’t want any flippin' balls in the store where if the water gun had leaked out I guess.

MOM: Yeah, so, you know, you can bring in a loaded handgun but you can’t bring in a loaded water pistol.

CUSTOMER SERVICE: Uh, well, the loaded handguns, unless my sheet says -

MOM: Yeah.

CUSTOMER SERVICE: That the danger of somebody slippin’ and fallin’

MOM: Okay.

ANNCR: Does carrying loaded guns in grocery stores make sense?

Tell Kroger to say no to America's open carry law at momsdemandaction.org.