Radio and Audio > Product & Service
WUNDERMAN COLOMBIA, Bogota / FARMATODO / 2015
Awards:
Overview
Credits
BriefExplanation
Farmatodo´s hand sanitizer is one of the best-selling products in the business, but in recent months, this declined due to the appearance of another product of the same category from the competition.
So we should launch a campaign to reinforce the benefits of the product in a convincing way and sales support.
ScriptInEnglish
MUSIC: PIANO
MVO: In 1988, Abraham Lincoln was captured in the back pocket of a woman named Marilyn who had sumptuous buttocks. There he stood, imprisoned by sweat, torture, and bad smells.
SFX: SEWAGE.
MVO: In 1990 he fell into the hands of Robert, a sewer cleaner with indigestion problems.
SFX: TRUCK DRIVING
MVO: Irony led Lincoln to a ride next to Joey, a wide and disgusting truck driver who passed the time sharpening his nails
with his teeth to relieve with more dexterity the itch in his posterior.
SFX: RIVER FLOWING
MVO: In 1995, he arrived to Manhattan only to be received by the nauseating flow of Hudson river. Abraham’s trail was lost with time. They say he can be seen going from hand to hand in terrible company, in the south of the Bronx county.
ANNCR: A $5 dollar bill has as many stories as it has bacteria. Protect your hands with Farmatodo’s hand sanitizer.
ScriptInOriginalLanguage
MUSIC: PIANO
MVO: En 1988, Abraham Lincoln fue atrapado en el bolsillo trasero de una mujer de ostentosos gluteos llamada Marylyn, ahí permaneció reo del sudor, la tortura y los malos olores.
SFX: SEWAGE.
MVO: En 1990 cayó en manos de Robert, un limpiador de cloacas con problemas de indigestión.
SFX: TRUCK DRIVING.
MVO: La ironía llevó a Lincoln a un viaje acompañado de Joey, un amplio y grotesco camionero que tenía como pasatiempo afilar sus uñas con los dientes para saciar la picazón de su parte posterior con mayor destreza.
SFX: RIVER FLOWING
MVO: En 1995 llegó a Manhatan para ser recibido por las nauseabundas aguas del río Hudson. El rastro de Abraham se perdió con el tiempo. Dicen que se le puede ver de mano en mano y muy mal acompañado en el sur del condado del Bronx.
ANNCR: En un billete de 5 dólares hay tantas historias como bacterias. Protege tus manos con gel antibacterial Farmatodo.
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