Virtually we recreated in our social networks the most important moments of the matches of the National Team in the World Cup and described real-time details of these moves, becoming a source of information for our fans. This campaign was developed purely on Facebook and needed no paid media campaign, being a totally organic activity.

In just two weeks, we won +250.000 new fans on our Facebook page.

We reached +180.000 interactions, positioning Microsoft´s community as the most engagement in South America.

Our fan page grew 35%.

At the end we tell our audience that they could live their own World Cup through FIFA World Cup EA Games and incidentally, show the benefits of the product.

Colombia is a country that lives the passion of football in a very euphoric way and The Colombian Team couldn’t make it to the World Cup for 16 years, so we took this opportunity to join this exciting event and thus generate closeness to our fans, since Microsoft is a leading global brand and should try to speak the same language of its audience.

The challenge was to achieve to talk about the World Cup, our football team: The selection Colombia and pass on our social networks all the passion we expected most of the country live on this important point, without leaving regulations with brands: World Cup , Team Colombia and all related to the World Cup Brazil 2014 ™.