Our channel being a technology community has lots of gamers who annually update their soccer games and constantly participate in tournaments and activities related to the subject. Of course it was a community that was going to be aware of the World and would consume products that were related to this issue.

Furthermore we would arrive to all football fans in general, even though they do not play video games, proved to be a large segment to tell the product benefits.

We achieved in real-time to impact thousands of followers of the brand through a channel that is always updated.

Thanks to the activity we supported sales in video games and FIFA WORLD CUP FIFA 15 XBOX 360 taking advantage of the time that was very appropriate for the people to be aware of the product.

Virtually we recreated in our social networks the most important moments of the matches of the National Team in the World Cup and described real-time details of these moves, becoming a source of information for our fans. This campaign was developed purely on Facebook and needed no paid media campaign, being a totally organic activity during a 20 days period between June and July 2014.

In just two weeks, we won +250.000 new fans on our Facebook page.

We reached +180.000 interactions, positioning Microsoft´s community as the most engagement in South America.

Our fan page grew 35%.

At the end we tell our audience that they could live their own World Cup through FIFA World Cup EA Games and incidentally, show the benefits of the product.

Colombia is a country that lives the passion of football in a very euphoric way and The Colombian Team couldn’t make it to the World Cup for 16 years, so we took this opportunity to join this exciting event and thus generate closeness to our fans, since Microsoft is a leading global brand and should try to speak the same language of its audience.