After 16 years Colombia finally returned to the World Cup. This theme created a trend. Everybody spoke about football, the national team and this big success we expected so badly.

Many Colombian brands faced a limiting communication as they couldn’t use allusive resources to the World Cup if they weren’t official sponsors.

Virtually we recreated in our social networks the most important moments of the matches of the National Team in the World Cup and described real-time details of these moves, becoming a source of information for our fans. This campaign was developed purely on Facebook and needed no paid media campaign, being a totally organic activity.

In just two weeks, we won +250.000 new fans on our Facebook page.

We reached +180.000 interactions, positioning Microsoft´s community as the most engagement in South America.

Our fan page grew 35%.

At the end we tell our audience that they could live their own World Cup through FIFA World Cup EA Games and incidentally, show the benefits of the product.