Cannes Lions

COMPUTER PRODUCT

VICE , New York / INTEL / 2011

Presentation Image

Overview

Entries

Credits

Overview

Execution

The Creators Project is a seemingly unlikely collaboration.It began in France with a new website featuring documentaries on innovators in French film, music, art and design. It culminated with two events in Lyon and Paris.

Due to its success, Intel and Vice expanded the program to the US, UK, Germany, China, Seoul and Brazil.

The global program launched with a press event attended by news and cultural reporters.The Creators Project then began as a new web platform, featuring localised editorial. We also launched an event series in New York, then travelled to London, Sao Paulo, Seoul and Beijing.

Outcome

To date, the site has attracted 14 million unique visitors and its video content has been viewed 57 million times.

Globally, our social-media infused events attracted 30,000 attendees and triggered press coverage by more than 1,500 international, online news sources.For the United States, United Kingdom and Brazil events alone, 100,000 users registered to attend. And, the New York launch event generated one of the website’s highest traffic days to date, showing the growth of the platform over time.In just one year, Intel had significant increases in brand relevance, awareness and opinion amongst global youth exposed to The Creators Project.

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