Cannes Lions

INTEL

VENABLES BELL & PARTNERS, San Francisco / INTEL / 2014

Case Film
Supporting Content
Case Film

Overview

Entries

Credits

Overview

Description

There were no restrictions or regulations imposed by TV, stations, broadcasting companies, government or other regulating body for this film.

Execution

The online film was launched on YouTube, as well as supported by PR and driven by Intel's 'earned' social media channels.

Outcome

The online film earned praise from Creativity, the Huffington Post, Buzzfeed, Forbes and was described by Adweek as "The Most Uplifting Ad You'll See Today," generating more than 2 million YouTube impressions and 24 million Facebook impressions. Initial research indicates that the new campaign is performing exceptionally well, and is being shared and socially discussed among the key Millennial demographic of 18-35.

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